Founder of BlackWater Marketing. I run Meta ad campaigns for ecommerce and service brands, and I document the actual work — campaign builds, creative testing, client results. In the last 90 days that content reached 1.2 million people.
17,630 followers is the wrong number to price this on. 1.2 million people watched in the last 90 days.
This account distributes far past its following — 68 unique viewers reached for every one follower, over the last 90 days. The content is Meta ads, campaign structure, creative testing and agency operations, so the people watching are already inside the problem a marketing tool solves.
9,000 of the 1.2M viewers converted to followers in the window.
Source: Instagram Professional Dashboard, trailing 90 days as of 13 August 2026. Screenshots available on request.
Reach is spiky by design. Here is the baseline, the 90-day total, and the ceiling.
A portion of reels break out well past the account size. Rather than blend that into one average that neither number supports, the baseline and the outliers are reported separately — plan against the baseline and treat the breakouts as upside.
8.30% engagement rate. Roughly three times the category norm for Reels.
For a software partnership the signal that matters is whether people file the content to act on later. Saves run at 1.00% of views and shares at 0.94% — both well above typical. Rates below are calculated against views, not follower count; a follower-based rate would read far higher and mean considerably less.
Engagement rate = (likes + comments + shares + saves) ÷ views × 100, over 3,284,789 views in the trailing 90 days. Including reposts the rate is 8.52%. Screenshots of all Instagram Insights figures available on request.
Integrated into real work, not read off a card.
Rates on request. Every partnership uses a tracked link or code so performance is measured on your side, not claimed on mine.